Everything You Need to Build and Manage Your Website
Choosing a website builder means choosing the tools you'll use to create, manage and grow your website.
The right features can make it easier to build a professional website, keep your content up to date, help customers find your business and support your wider online goals.
BuildAWebsite.nz brings the essential website-building features together in one place, so you can create a website without needing to manage the technical side of building it from scratch.
Website Builder Features That Make Building Easier
- Easy Website Editing - Build and update your website without needing to write code. Add pages, change your content, update images and make changes to your website as your business evolves.
- Professional Website Designs - Start with professionally designed website templates and customise them to suit your business. Choose the layout and style that fits your business, then add your own content, images and branding.
- Mobile-Friendly Websites - Your website needs to work across smartphones, tablets and desktop computers. Create a website that adapts to different screen sizes so customers can browse your site wherever they are.
- Website Pages - Create the pages your business needs, from your homepage and About page through to services, contact pages, landing pages and more. As your business grows, you can continue adding content and pages to your website.
- Images and Media - Use images and other media to show customers what your business offers. Add, organise and update your website images as your content changes.
- Contact Forms - Make it easy for visitors to get in touch. Add contact forms to relevant pages so potential customers can send enquiries directly through your website.
- Social Media Integration - Connect your website with your social media channels and make it easier for visitors to find and follow your business elsewhere online.
Website eCommerce Features
If you sell products online, you'll need more than standard website features.
Ecommerce functionality can allow you to create product pages, manage your online store, accept payments and process orders.
The features you need will depend on the size and type of your online business.
Website Hosting
Your website needs somewhere to live online.
Website hosting stores your website's files and makes them available to visitors when they access your domain.
Having your website builder and hosting together makes this simple as everything you need is in one place.
Domain Names
Your domain is your website's address on the internet.
For a business website, your domain should be easy to remember and relevant to your business.
A website builder should make it straightforward to connect your domain to your website and manage the website associated with it.
Website Analytics
Understanding what visitors do on your website can help you make better decisions.
Analytics can provide information such as how many people visit your website, which pages they view, how visitors find your website, what devices they use and what actions they take
This information can help you identify opportunities to improve your website over time.
Website SEO Features
Building a website is only part of getting found online.
Your website builder should give you control over the important elements that help search engines understand your website and its content. including meta descriptions, heading structure, SEO-friendly URLs, image optimisation, & mobile-friendly design.
These provide the SEO foundation, while your content, website structure and overall SEO strategy determine how effectively your website competes in search results.
Features for Growing Businesses
Your website may start small, but your requirements can change.
You may eventually want to add more pages, sell products online, add new services, connect marketing tools and expand your website.
Choosing a website builder with the right range of features means you can keep growing.
Which Website Builder Features Do You Need?
You don't necessarily need every feature available.
The best website builder is one that gives you the features that are relevant to your business. Start with what your website needs to achieve, then choose the features that support those goals.
A local service business may need:
- Professional design
- Service pages
- Contact forms
- Mobile-friendly pages
- SEO tools
- Maps and location information
An online retailer may need:
- Product management
- Shopping cart functionality
- Online payments
- Order management
- Shipping options
- Ecommerce SEO
A professional services business may prioritise:
- Detailed service pages
- Lead generation
- Case studies
- Resources and articles
- SEO tools
- Analytics
Why Website Builder Features Matter
The purpose of a website builder isn't simply to help you put a website online. It should give you the tools to manage that website after it is published.
Your business will change. Your services may change, new products may be introduced and your customers' needs may evolve.
Being able to update and expand your website yourself means your online presence can keep pace with your business.
Explore Website Builder Features
BuildAWebsite.nz covers the key areas you need to understand when choosing, building and managing a website.
Website Builder Pricing
Understand the costs involved in choosing and running a website builder.
Website Builder Templates
Explore how templates can help you create the design and structure of your website.
Website Builder eCommerce
Find out what to look for when building an online store.
Website Builder for Small Business
Discover the features that matter most for small New Zealand businesses.
Website Builder FAQ
Get answers to common questions about website builders.
FAQs on Website Builder Features
Build a Website With the Features You Need
The best website isn't necessarily the one with the longest list of features.
It's the one that gives your business the right tools to create a professional website, reach your customers and achieve your goals.
Explore the Website Builder options on BuildAWebsite.nz and find out which features matter for your website.
