Website Builder eCommerce

Create an Online Store That Works for Your Business

Every online business is different. You might sell a small range of products, manage hundreds of items or combine ecommerce with a physical retail business. Your website needs to suit the way your business operates.

An eCommerce website can include:

The features you need will depend on your business and the way you sell online.

Build Your eCommerce Website Without Starting From Scratch

An eCommerce website builder gives you a foundation for creating your online store. Instead of building the technical infrastructure yourself, you can focus on creating the parts of the website your customers will see and use.

You can create your pages, add products, upload images and organise your online store around your business. This can make ecommerce more accessible for businesses that want control over their website without needing advanced technical skills.

Create Product Pages That Help Customers Buy

Your product pages play an important role in your online store. A good product page should give customers the information they need to make a purchasing decision.

Depending on the product, this could include:

Clear product information can help customers understand what they are buying and reduce unnecessary questions before they complete their purchase.

Organise Your Products Clearly

As your online store grows, it becomes increasingly important to organise your products. Product categories can help customers browse your store and find what they are looking for. Think about how your customers shop.

They may want to browse by:

• Product type
• Category
• Brand
• Collection
• Size
• Purpose
• New arrivals

A logical store structure can make your ecommerce website easier to use and easier to manage.

Sell Online and Manage Your Website in One Place

As you will know, your online store is also a website. Alongside your product pages, you may need content that helps customers learn about your business and make decisions. Your eCommerce website could include:

Managing your website and ecommerce content through the same system can make it easier to keep everything current.

Make It Easy for Customers to Buy

A good ecommerce website should make the buying process as straightforward as possible.

Customers should be able to:

1. Find the products they want
2. View the information they need
3. Add products to their cart
4. Complete their purchase

Complicated navigation, unclear product information and unnecessary steps can make online shopping more difficult. When building your eCommerce website, think about the journey from the moment someone arrives on your site through to completing an order.

Help Customers Find Your Products

Your ecommerce website needs to be easy for customers to find as well as easy to use. A well-structured online store can help search engines understand the relationship between your categories and products.

When creating your ecommerce website, consider:

• Clear product names
• Useful product descriptions
• Logical product categories
• Relevant website URLs
• Internal links
• Page titles and descriptions

Creating useful content around your products can also help attract potential customers who are researching what to buy.

Keep Your Online Store Up to Date

An eCommerce website needs regular attention.

You may need to:

• Add new products
• Update prices
• Change product descriptions
• Upload new images
• Update stock information
• Create new categories
• Publish promotions

Using an eCommerce website builder can make these day-to-day updates easier to manage.

What Should You Look for in an eCommerce Website Builder?

Before choosing an ecommerce website builder, think about what your business needs now and what it may need in the future.

Consider:

• Product management - can you easily add, edit and organise your products?
• Payment options - does the website support the payment options your customers need?
• Shipping - can you manage the delivery and shipping requirements of your business?
• Website design - can you create an online store that suits your brand and presents your products professionally?
• Mobile experience - does your online store work well for customers using phones and tablets?
• SEO tools - can you manage important information such as page titles, descriptions and URLs?
• Ease of use - can you make everyday updates without needing technical help?
• Support - is help available when you need it?

eCommerce and Website Builder Features

The best eCommerce website for your business isn't necessarily the one with the most features. It is the one that gives you the tools you need to sell your products while remaining straightforward to manage. Before getting started, create a list of your requirements.

Think about:

• How many products you sell
• How products are organised
• How customers pay
• Where you deliver
• Who will manage the website
• How often products change
• Whether you need additional business integrations

This will give you a clearer idea of the ecommerce functionality your business requires.

Build an eCommerce Website for Your Business

Selling online can open your business to customers beyond your physical location and give customers another way to buy from you. With the right ecommerce website builder, you can create an online store, manage your products and continue updating your website as your business grows. The key is to start with a clear understanding of what your customers need and what your business needs to manage.

Ready to Build Your Online Store?

Explore our Website Builder to learn more about building and managing your own website, or read our guide on How to Create an Online Store. Or get started building your online store with our free website builder trial!